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Facebook kills its Atlas ad server to focus on measurement tools for marketers — VentureBeat

Facebook on Friday announced that it will be “winding down” its Atlas ad server because the company believes advertisers are more interested in metrics and insights. No specific timeline for the closure has been revealed, but it’s expected to take a few months to help existing customers transition away from the service. Things at Atlas…

via Facebook kills its Atlas ad server to focus on measurement tools for marketers — VentureBeat

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