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Adobe acquires video ad company TubeMogul for $540M — TechCrunch

Adobe has agreed to acquire TubeMogul, a platform for buying and measuring digital video advertising. Adobe says it will pay $14 per share, for a total acquisition price of $540 million. The addition of TubeMogul is supposed to add a strong video component to the Adobe Marketing Cloud, which already covers, search, display and social advertising […]

via Adobe acquires video ad company TubeMogul for $540M — TechCrunch

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