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How legacy brands and retailers can keep up with our tech-driven world — TechCrunch

The U.S. apparel industry is currently valued at $12 billion, and with the high number of dollars pouring into the retail economy, brands are looking to technology to foster deeper connections with consumers and elevate the overall shopping experience. Whether it’s in-store or online, technology is becoming a lever to bolster brand loyalty and customer satisfaction.

via How legacy brands and retailers can keep up with our tech-driven world — TechCrunch

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