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Why Marvel uses gaming as marketing for its books, shows, and films — VentureBeat

Marvel has one of the healthiest content businesses in the world with film, movies, and comics. But instead of trying to dominate gaming in the same way, the company is using interactive entertainment as a way to keep fans coming back to those other products. The industry no longer sees a lot of big-budget console…

via Why Marvel uses gaming as marketing for its books, shows, and films — VentureBeat

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