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GoFundMe Learns The Taylor Swift Principle

TechCrunch

Once in a while (a lot, actually), part-time Apple blogger and musician Taylor Swift likes to give to a charitable cause. She likes hanging out with kids who are in the hospital, too. She likes disrupting technology the most.

Swift’s most recent disruptive move was a donation made to a little girl named Naomi, who is kicking the crap out of cancer. It was for $50k, to help with some medical costs that insurance wasn’t picking up, through the site GoFundMe. Only problem was that GoFundMe never thought anyone would donate over $15k at once, so it took a bit of rejiggering to allow Swift to make her donation:

“Taylor Swift’s donation was so generous that it required us to increase the donation limit on the platform,” said Rob Solomon, GoFundMe CEO. GoFundMe’s previous donation limit was set at $15,000, but has now been increased to $50,000…

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