Technology has made it possible to build global companies in half the time and with half the effort than a mere five years ago. Brands of all sizes have an unprecedented opportunity to reach a staggeringly large audience. But to be taken seriously on a global scale, companies need to embrace a different way of doing business.
In almost any industry, international reach is the hallmark of a high-performing business. But going global means moving beyond a one-size-fits-all approach. The key to global expansion isn’t establishing offices in every corner of the world, nor is it the use of any single collaboration or cloud tool — it’s a culture of diversity.
When Yes Means No (Or Maybe, Or Yes)
International business deals not only cross borders, they cross cultures, too. Countries can differ drastically when it comes to work ethic, willingness to take risks, preferred organizational structures, choice working…
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