It was a big morning for Mic — the company announced that it has raised $17 million in new funding, and that it’s hired Madhulika Sikka, previously executive editor at NPR News, to take on the same title at Mic.
As is contractually required for any digital media company raising a big round of funding, Mic is aiming for an audience of millennials. At the same time, the tone’s a bit more serious than a site like BuzzFeed. (The site was originally called PolicyMic, and while it has rebranded to reflect a broader scope, politics is still a big part of the mix.)
The company has had some bumps (it fired news director Jared Keller after Gawker reported multiple instances of plagiarism), but it says its audience tripled between January 2014 and May 2015, from 9 million to 30 million, with 70 percent of those readers under the age of 35.
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