A new application called Fradio is officially launching today, offering a service that allows anyone to become a DJ, broadcasting their favorite tracks to their friends or fans, and even talking over the tunes with a push of a button in order to engage their audience. The app, which is backed by Australian music service Guvera, is making its debut at the SXSW music festival in Austin where a number of artists, including Steve Aoki, A-Trak, and Crookerwill, be among its first testers.
Guvera may not be a household name here in the U.S., like competitors Spotify, Beats, or Rdio may be. But that’s because the service’s focus to date has been on emerging markets. Launched in 2008, and backed by $45 from AMMA, Guvera has largely been targeting the “rest of the world” with its service, including regions like Southeast Asia, India, and Latin America, for example.
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