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Former Obama Campaign, Threadless CTO Eyes Mobile Commerce With New Startup Modest

TechCrunch

Harper Reed, who led Obama’s re-election campaign in 2012 as its CTO, is back in the startup game.

He’s focusing on mobile commerce by making it easy for smaller retailers to build free mobile apps or create beautiful shopping experiences on smartphones. Backed by former Google executive chairman Eric Schmidt, Greylock Partners, 500 Startups and Base Ventures, the new startup is named Modest. The company has several engineers from the Obama re-election campaign along with Reed and CTO Dylan Richard, who have worked at Threadless and Create & Barrel.

“My entire career has been based around commerce,” Reed said. “The Obama campaign was famous for raising boatloads of money online. My question is how do you make conversions better through mobile and e-mail.”

Basically, Modest helps small businesses create quickly create stores in the form of mobile apps. There’s one-tap buying, pricing including tax and shipping, easy editing of…

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