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Wedding Planning Startup Loverly Launches Its Own Dress Collection Based On User Search Data

TechCrunch

Fresh on the heels of its $3.5 million Series A round, wedding planning marketplace Loverly announced today it’s expanding its e-commerce efforts with its own private label collection of wedding dresses, bridesmaid dresses and other wedding-related products. The “Loverly Collection,” as it’s being called, was developed in part by using the company’s own historical data on popular trends in the wedding industry.

The three-year old company has, until now, been operating a search and discovery platform that connects brides with vendors, retailers and other local service providers online. It’s a bit like a wedding-themed version of Pinterest, as the service allows brides to find inspiration for their upcoming event. But the search engine also lets users filter through wedding ideas by searching for items by category, color or event details, too. And when you find items you like, you can click through and buy them from the associated website.

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Until today, however, the company has…

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